** Shares of Super Retail Group SUL.AX fall as much as 13.6% to A$13.995, set for their worst day since March 19, 2020

** Stock hits lowest level since July 19

** Retail group posts HY EBIT of A$218.1 million ($138.23 million), missing Visible Alpha consensus by about 3%

** "However, we see signs of improvement in 2H25 momentum across all brands, which is encouraging," say analysts at Citi

** About 1.1 million shares change hands, 2.6x the 30-day average

** Stock down 8.7% YTD, including session's moves

($1 = 1.5778 Australian dollars)

(Reporting by Jasmeen Ara Shaikh in Bengaluru)

((Jasmeenaraislam.shaikh@thomsonreuters.com))