Premier Anti-Aging (TYO:4934) will launch new skincare brand, Lalaskin, with initial sales starting on April 11 and a nationwide rollout on Sept. 19, according to a Thursday filing on the Tokyo Stock Exchange.
The line will debut with two products: a peeling gel wash for daily exfoliation and a moisturizing mist containing glutathione and vitamin C. The gel will sell for 1,650 yen, and the mist for 1,980 yen.
The company said the products aim to replicate beauty-treatment results at home, responding to the growing demand for accessible skincare solutions in Japan.
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