• Tom Brady showed off a $3 million watch in a YouTube video he posted about the 2025 Super Bowl.
• The diamond-covered timepiece is a Billionaire Mini Ashoka from Jacob & Co.
• It was even flashier than the $740,000 watch Brady wore during the big game.

Tom Brady is sharing his love of watches with his children.

The football legend and father of three turned heads during his Super Bowl broadcasting debut thanks to a flashy timepiece covered in sapphires and diamonds.

That watch, however, wasn't the only one in his possession that day.

As Brady revealed in a YouTube video posted on Tuesday, he also had a luxurious piece valued at $3 million on hand ahead of the big game in New Orleans.

His 15-year-old son Benjamin was the first to try it on.

In the video, Brady asks Benjamin to close his eyes and put his wrist out.

"It feels shiny," Benjamin says as his dad clasps the sparkling watch around his wrist.

Though Brady hasn't shared details about the timepiece, Jacob & Co. confirmed to Business Insider that the watch featured in his video was the brand's Billionaire Mini Ashoka, which retails for $3 million.

It's made with 18-carat white gold, anti-reflective sapphire crystal, and more than 490 diamonds in various shapes. Collectively, they weigh 100.57 carats.

Only 18 of the watches have been made.

A post shared by JACOB & CO. (@jacobandco)

The "mini" watch, which Brady wore during pregame broadcasts, is even more valuable than the statement piece he chose for the game.

Brady swapped it out for a Caviar Tourbillon watch from the same brand that retails for $740,000.

It features 48.92 carats of sapphires and 1.32 carats of diamonds, mirroring the appearance of shining caviar.

The two pieces appear to be some of the watches Brady has held onto after auctioning 21 pieces from his extensive collection for $4.6 million in December.

Considering how luxurious both pieces are, it's no surprise that Brady's son was nearly speechless when he tried on the expensive jewelry.

In fact, he only said, "Woah."