Meta Platforms (META) boosted its target bonus percentage for executives to 200% of base salary from 75%.

The board's compensation, nominating and governance committee approved the new target percentage on Feb. 13, the Facebook parent said in a late Thursday filing.

The new bonus plan is effective at the start of the 2025 annual performance period and applies to each of Meta's "named executive officers" except Chief Executive Mark Zuckerberg, according to the filing.

The board committee determined that the target total cash compensation for named executive officers, excluding Zuckerberg, was at or below the 15th percentile of executive compensation at peer companies. After the increase, Meta's target total cash compensation is around the 50th percentile compared to that of the peer group.

Last month, Meta internally announced plans to lay off 5% of its workforce, focusing on its lowest performers, CNBC reported.

"In 2025, we expect head count growth will continue to be primarily driven by technical roles" across key domains including monetization, Reality Labs and generative artificial intelligence,
Chief Financial Officer Susan Li said during a fourth-quarter earnings call last month, according to a FactSet transcript. "We anticipate head count growth in our business functions will remain relatively limited," she said.

Zuckerberg said in January that Meta planned to invest $60 billion to $65 billion in capital expenditures in 2025 as the social media giant looked to expand its AI infrastructure. Separately, the company said last month it would end its third-party fact-checking program in the US and introduce a more personalized approach to political content.

Meta, which also owns Instagram and WhatsApp, expects total expenses between $114 billion to $119 billion this year, compared with $95.12 billion in 2024.

"We expect the single largest driver of expense growth in 2025 to be infrastructure costs, driven by higher operating expenses and depreciation," Li told analysts last month. "We expect employee compensation to be the second largest factor as we add technical talent in the priority areas."

The company ended last year with more than 74,000 employees, up 10% year over year, according to Li.