1355 ET - Booking Holdings blew past expectations in 4Q, fueled by global healthy travel demand and the continued execution of its strategic initiatives, JPMorgan analysts say in a research note. The analysts expect the parent of Booking.com and Kayak to continue the run in 2025, in part citing the company's growing direct and loyalty bookings, as well as its lean into generative AI. These efforts should drive multi-year double-digit percent EPS growth, they write. Booking says demand is continuing to hold up so far in 2025, and that it will lean more heavily into social media marketing, particularly in partnership with Meta Platforms. (connor.hart@wsj.com)
(END) Dow Jones Newswires
February 21, 2025 13:55 ET (18:55 GMT)
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