0912 GMT - Alibaba is likely to see further improvement in monetization for its domestic e-commerce platforms Taobao and Tmall Group, thanks to its new digital marketing tool, according to Deutsche Bank Research analyst Jessie Xu. The key growth driver for Taobao and Tmall will be the rise in the take rate from its digital marketing tool, Quanzhantui, as well as AI empowerment, the analyst says. However, overall consumer sentiment in China has not yet shown a significant improvement, and EBITA is expected to fluctuate as management focuses on user growth, enhancing the user experience, and improving investment efficiency, the analyst adds. DB maintains a buy rating and raises its target price to HK$155.00 from HK$127.00. Shares last traded at HK$135.70. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
February 24, 2025 04:12 ET (09:12 GMT)
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