Salesforce (CRM, Financials) and Alphabet's (GOOG, Financials) Google have signed a multi-billion dollar agreement to integrate their artificial intelligence and customer relationship management tools, the companies announced.
Worth $2.5 billion over seven years, the agreement would link Google Cloud's infrastructure with Salesforce's AI-powered Agentforce assistants, CRM software, and Data Cloud capabilities. Benefiting joint business customers, the firms said the deal seeks to enhance interaction between Google Workspace and Salesforce's CRM and AI solutions.
Following a recent collaboration with ServiceNow (NOW, Financials), which combines IT service management and security technologies into Google Distributed Cloud, the alliance increases Google Cloud's visibility in the CRM space.
Particularly for artificial intelligence-driven customer service, data analytics, and automation, Thomas Kurian, CEO of Google Cloud, said that clients are looking for seamless connectivity between Salesforce and Google Cloud.
Although the new partnership with Google signals a more all-encompassing multi-cloud strategy, Salesforce now mostly depends on Amazon Web Services for a part of its cloud computing infrastructure.
The news precedes the fourth-quarter fiscal 2025 statement by Salesforce, expected on Wednesday after market closure.
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