** Shares of Starbucks SBUX.O rise as much as 1.5% to $113.48
** Co says it will eliminate 1,100 corporate roles as part of CEO Brian Niccol's turnaround efforts
** "We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams," Niccol says
** Says the action will not affect in-store teams
** Adds co will continue to hire for priority positions
** Separately, co says it is removing few less-popular beverages, in line with Niccol's plans to simplify menu
** SBUX fell 5% in 2024
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com;))
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