Release Date: February 26, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you discuss the engagement and repeat rates of new customers at Walmart, especially with the increased competition in the category? A: Amy Taylor, President and CEO, highlighted the expansion from 800 to 4,300 Walmart locations, which significantly boosts household penetration, particularly in the Southeast. The variety pack is the fastest-selling SKU, driving trial and leading to purchases of higher-margin straight flavor packs. This expansion helps increase awareness, trial, and household penetration, which are top priorities for Zevia.
Q: How do you plan to balance driving excitement around expanded distribution with maintaining gross margin gains? A: Girish Satya, CFO, explained that gross margin gains are partly due to increased promotional spend. Zevia aims to maintain gross margins in the high 40s while investing in promotions to drive trial and business growth. The focus is on ensuring the correct depth, breadth, and frequency of promotions.
Q: What is the expected cadence of sales growth for 2025, given the implied decline in Q1 and growth for the full year? A: Girish Satya noted that Q1 is challenging due to the impact of lost distribution from a mass customer and the discontinuation of certain lines. However, distribution gains secured for the full year are expected to drive growth. Marketing spend in Q1 is higher due to production expenses, which will benefit later quarters.
Q: Can you share observations from the DSD model in the Pacific Northwest and Arizona? A: Amy Taylor stated that the DSD model has enabled outsized growth in grocery by addressing out-of-stocks and increasing in-store visibility. It also allows for singles merchandising, critical for trial. Zevia plans to expand the DSD model to the Southwest, capturing learnings and expanding strategically.
Q: How do you view the role of marketing in 2025, and what are the plans for increased marketing spend? A: Amy Taylor emphasized the importance of marketing, noting the success of recent campaigns with positive social sentiment. Zevia plans to increase marketing spend to low double digits as a percentage of sales, funded through productivity initiatives. The focus is on awareness, with plans for new campaigns and strategic investments in key accounts.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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