11:50 ET -- Burlington Stores managed to boost comparable sales 6% in 4Q, above its own expectations for flat to 2% growth, by elevating its assortment of products, CEO Michael O'Sullivan says on a call with analysts. For some categories and price points, that meant mixing in more well-known national brands, while for others, it meant higher quality or heavier fabrics, or more up-to-date fashion styles, the CEO says. The company also removed certain products from its shelves that weren't up to snuff on quality or value, he says. Burlington was doing this all year, but its benefits were most apparent in 4Q, O'Sullivan says. Shares rise 12% to $263.43. (dean.seal@wsj.com)
(END) Dow Jones Newswires
March 06, 2025 11:50 ET (16:50 GMT)
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