Gap Seeks to Become 'High-Performing Company'; Athleta Remains a Pending Task -- Market Talk

Dow Jones
03-07
 

1759 ET - Gap Inc. continues to work to become a high-performing company, CEO Richard Dickson says on a call with analysts. "The continuous improvement of that is sequential," Dickson says, adding that the apparel retailer is moving into a continuous improvement model. The pending task for Gap is now fixing its active lifestyle brand Athleta. "Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance," Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. (sabela.ojea@wsj.com; @sabelaojeaguix)

 

(END) Dow Jones Newswires

March 06, 2025 17:59 ET (22:59 GMT)

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