Viking Holdings' Core Audience Is Anchor Amid Market Turbulence -- Market Talk

Dow Jones

2025/03/12

1330 ET - Viking Holdings has been swept up in the broader market selloff amid concerns about the consumer and economy, but the core demographic is a key differentiator that should insulate them, say Melius Research's Conor Cunningham and Patrick Coleman in a research note. The cruise operator exclusively focuses on customers ages 55 and up, which the analysts note is the fastest growing portion of the US population and controls upwards of 70% of total wealth. "Viking's customers have the wealth and desire to travel, which should lead to a more stable demand environment for the company overall," say Cunningham and Coleman. Viking Holdings is off 6.7% to $39.87. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

March 11, 2025 13:30 ET (17:30 GMT)

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The cruise operator exclusively focuses on customers ages 55 and up, which the analysts note is the fastest growing portion of the US population and controls upwards of 70% of total wealth. \"Viking's customers have the wealth and desire to travel, which should lead to a more stable demand environment for the company overall,\" say Cunningham and Coleman. Viking Holdings is off 6.7% to $39.87. 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The cruise operator exclusively focuses on customers ages 55 and up, which the analysts note is the fastest growing portion of the US population and controls upwards of 70% of total wealth. \"Viking's customers have the wealth and desire to travel, which should lead to a more stable demand environment for the company overall,\" say Cunningham and Coleman. Viking Holdings is off 6.7% to $39.87. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK6002":"广告","1AZ.SI":"Audience","BK6505":"周期性消费品与消费者服务","VIK":"Viking Holdings Ltd."},"translate_title":"维京控股的核心受众是市场动荡中的锚——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"VIK":1,"1AZ.SI":1},"content_text":"1330 ET - Viking Holdings has been swept up in the broader market selloff amid concerns about the consumer and economy, but the core demographic is a key differentiator that should insulate them, say Melius Research's Conor Cunningham and Patrick Coleman in a research note. The cruise operator exclusively focuses on customers ages 55 and up, which the analysts note is the fastest growing portion of the US population and controls upwards of 70% of total wealth. \"Viking's customers have the wealth and desire to travel, which should lead to a more stable demand environment for the company overall,\" say Cunningham and Coleman. Viking Holdings is off 6.7% to $39.87. (denny.jacob@wsj.com; @pennedbyden) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 11, 2025 13:30 ET (17:30 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}