1032 ET - Dick's Sporting Goods is leaning into shoes. The chain of sporting-goods stores will kick off what CEO Lauren Hobart calls a high impact marketing strategy in a few weeks, designed to gain significant growth and market share in the footwear category. The company's footwear penetration is currently at 28%, she adds. In-stores, the company is training up its workers and hiring experts in order to lean into product knowledge and expertise, Hobart says. And online, Dick's is leaning into technology, such as 3D imagery of shoes, to improve its digital shopping experience. Shares fall 3% after Dick's offers weaker earnings guidance than analysts had been expecting, though it posts a strong fourth-quarter gain in comparable sales. (connor.hart@wsj.com)
(END) Dow Jones Newswires
March 11, 2025 10:32 ET (14:32 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。