Audeara (ASX:AUA) executed a reseller agreement with George & Matilda Eyecare to offer its range of tailored audio products through the group's network of stores, according to a Tuesday Australian bourse filing.
George & Matilda Eyecare will initially stock the firm's recently launched in-ear Audeara Buds product.
The agreement is in line with the firm's strategy to expand its addressable market with complementary health products.
It expects the first sales from the stores in the coming weeks.