Every year at Watches & Wonders, Rolex dominates the conversation, unveiling highly anticipated model updates, unexpected discontinuations, and rare limited editions that shake up the luxury watch market.

Rolex’s presence at the event is thrilling, from groundbreaking new releases to the farewell of iconic timepieces.

With 2025 marking the 70th anniversary of the GMT-Master, we expect Rolex to make bold moves with potential discontinuations, anniversary editions, and entirely new releases.

Our team at WatchGuys has analyzed industry trends, insider reports, and Rolex’s historical patterns to make our boldest predictions yet. Here’s what we expect from Rolex at Watches & Wonders 2025.

2025: Celebrating 70 Years of the GMT-Master

This year marks the 70th anniversary of the Rolex GMT-Master, a model originally designed in 1955 for Pan Am pilots navigating multiple time zones.

Over the decades, the GMT-Master collection has undergone significant transformations, including the introduction of the original “Pepsi” bezel in 1955, the rare and collectable “Blueberry” GMT of the 1970s, the launch of the GMT-Master II in 1982, and the transition to Cerachrom ceramic bezels in the 2000s.

With such a monumental milestone in 2025, speculation is running high about what Rolex has in store for the GMT-Master lineup.

Will we see bold new releases? Major discontinuations? A return of classic colorways?

One thing is certain—this year’s Watches & Wonders is shaping up to be one of the most exciting for Rolex collectors and enthusiasts alike.

The End of the Batman GMT – The “Blueberry” GMT Returns

The Batman GMT-Master II (126710BLNR) has been a fan favorite since its debut in 2013, featuring a distinctive black-and-blue Cerachrom bezel and offered on both Jubilee and Oyster bracelets.

However, after more than a decade in production, we predict Rolex will discontinue the Batman GMT and replace it with something even more exciting – the long-awaited return of the “Blueberry” GMT.

If this happens, we expect the “Blueberry” GMT to arrive in either stainless steel, white gold, or even platinum, making it one of the most desirable GMT models of recent years. The watch could feature a full blue or bi-color blue Cerachrom bezel, reviving the ultra-rare 1970s version that remains a grail piece for collectors.

Adding to its appeal, a deep blue dial could complement the bezel, creating a striking monochromatic look that Rolex has never officially released in modern production.

Rolex would likely offer this model on both Oyster and Jubilee bracelets, catering to a wide range of enthusiasts.

With Rolex’s recent pricing trends, we expect the “Blueberry” GMT to hit the secondary market for well over $30,000, especially if introduced in precious metals.

A full-blue bezel GMT would undoubtedly become an instant classic, offering a fresh take on one of Rolex’s most legendary designs while cementing its place as a must-have for collectors and investors alike.

The Pepsi GMT is Out – The Return of the Coke GMT

The Pepsi GMT-Master II (126710BLRO) has been a staple of the modern GMT lineup, but its future may be uncertain as Rolex faces potential manufacturing challenges.

Reports suggest that Rolex’s patent filings indicate difficulties in producing the bi-colour red and blue Cerachrom bezel, making the Pepsi GMT more complex to manufacture than other bezel variations.

If Rolex decides to discontinue Pepsi, it could pave the way for the highly anticipated return of the Coke GMT, a model that last appeared in the early 2000s with the GMT-Master II 16710.