1003 GMT - DFS Furniture's resilient performance shows that the company is doing the right thing given the continuing challenging backdrop where shoppers are avoiding to spend on expensive items such as sofas, AJ Bell investment director Russ Mould says in a note. "Product innovation, such as sofas with wireless charging points and wine coolers, might help pique some shoppers' curiosity," he says. Added to that, the U.K. furniture retailer is benefiting from a clever marketing strategy, which includes data analysis, catchy adverts and partnering with influencers, Mould says. However, DFS faces the challenge of keeping momentum, which is out of its hands as it depends on the strength of the consumer and the U.K. economy, Mould adds. Shares are up more than 11% at 146 pence. (michael.susin@wsj.com)
(END) Dow Jones Newswires
March 13, 2025 06:03 ET (10:03 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。