** Reddit's RDDT.N shares down 4% at $123.05 early Mon after Redburn Atlantic initiates coverage of social media firm with 'sell' rating
** Redburn sets PT at Street-low $75, per LSEG data, implying ~42% downside to stock's close on Fri
** Earlier this month, co launched new content moderation and analytics tools in co's latest step to boost platform engagement
** In Feb, RDDT missed Wall Street consensus for daily active unique visitors, hit by Alphabet's GOOGL.O Google search algorithm change
** Now, of 22 brokerages covering RDDT, recommendation breakdown is 14 "strong buy" or "buy", 6 "hold", and 2 "sell" or "strong sell" - LSEG
** Median PT of $210 unchanged from a month ago, but up from $180 on Jan 17
** With move on Mon, shares down ~25% YTD
** The microblogging platform behind the popular WallStreetBets forum, went public last Mar after its IPO priced at $34
(Lance Tupper is a Reuters market analyst. The views expressed are his own)
((lance.tupper@tr.com 1-646-279-6380))
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