Disney-backed A+E Global Media Renews Ad Tech Partnership With Comcast's FreeWheel

MT Newswires Live

2025/03/20

Walt Disney-backed (DIS) A+E Global Media said Thursday that it has renewed its partnership with Comcast's (CMCSA) FreeWheel for its advertising business.

Financial terms were not disclosed.

A+E said the key to the renewal is its ability to use FreeWheel's audience manager utility to enable advertisers to deliver data-driven, targeted ads.

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