By Christopher Otts
General Motors is deepening ties with the world's leading computer-chip firm, Nvidia, in hopes of improving its autonomous-driving technology and manufacturing operations.
GM will use Nvidia's in-vehicle computer for future advanced driver-assistance systems. Toyota, BYD and Mercedes-Benz, among other automakers, have made the same move, Nvidia has said.
Late last year, GM overhauled its autonomous-driving strategy by ditching plans for a robotaxi fleet, and later laying off about half of the staff at Cruise, its driverless-car business. GM plans to grow subscription revenue from its hands-free highway driving software, Super Cruise, and hopes to eventually develop driverless, personally owned cars.
GM also said it will use Nvidia's artificial-intelligence technology to create "digital twins" of its assembly lines, allowing simulations that improve factory operations. BMW Group has been using this Nvidia technology since 2021.
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March 18, 2025 15:10 ET (19:10 GMT)
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