1332 ET - Nike's upcoming results will be all about words, rather than numbers, as its new management team looks to reset the marketplace, BofA Securities says in a research note. Investors will be looking for the sports brand's message about whether new product is resonating with the consumer, the analysts say. Overall, the analysts expect wholesale will improve ahead of direct-to-consumer over the next several quarters as partners purchase holiday newness in advance. Meanwhile, the analysts say they would be surprised if explicit F26 earnings guidance is communicated. In the near term, they still expect sales and margins to be more severely impacted in F4Q relative to F3Q. Nike is off 0.8% to $73.10. (sabela.ojea@wsj.com; @sabelaojeaguix)
(END) Dow Jones Newswires
March 18, 2025 13:32 ET (17:32 GMT)
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