Nike's Aggressive Discounting Of Classics Could Damage Brand -- Market Talk

Dow Jones

2025/03/22

1439 ET - Nike's F3Q earnings came ahead of expectations, but its F4Q outlook didn't and it's too early to get excited about a turnaround, Raymond James analysts say in a research note. The sportswear brand continues to reduce exposure to classics Air Force 1, Air Jordan 1 and Dunk models as it looks to clear inventory and lean more aggressively on innovation, but the analysts say they worry that significant discounting of classics could damage the brand. "Consumers seeing classics on sale for a multi-quarter period could think twice about transacting at full-price for other products--ie, Why not wait for Nike's discount?" Nike slides 6%. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

March 21, 2025 14:39 ET (18:39 GMT)

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The sportswear brand continues to reduce exposure to classics Air Force 1, Air Jordan 1 and Dunk models as it looks to clear inventory and lean more aggressively on innovation, but the analysts say they worry that significant discounting of classics could damage the brand. \"Consumers seeing classics on sale for a multi-quarter period could think twice about transacting at full-price for other products--ie, Why not wait for Nike's discount?\" Nike slides 6%. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 21, 2025 14:39 ET (18:39 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nike's Aggressive Discounting Of Classics Could Damage Brand -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNike's Aggressive Discounting Of Classics Could Damage Brand -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-03-22 02:39</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1439 ET - Nike's F3Q earnings came ahead of expectations, but its F4Q outlook didn't and it's too early to get excited about a turnaround, Raymond James analysts say in a research note. The sportswear brand continues to reduce exposure to classics Air Force 1, Air Jordan 1 and Dunk models as it looks to clear inventory and lean more aggressively on innovation, but the analysts say they worry that significant discounting of classics could damage the brand. \"Consumers seeing classics on sale for a multi-quarter period could think twice about transacting at full-price for other products--ie, Why not wait for Nike's discount?\" Nike slides 6%. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 21, 2025 14:39 ET (18:39 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4561","symbol_name":"索罗斯持仓","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2521216253","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2521216253","pubTimestamp":1742582340,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1439 ET - Nike's F3Q earnings came ahead of expectations, but its F4Q outlook didn't and it's too early to get excited about a turnaround, Raymond James analysts say in a research note. The sportswear brand continues to reduce exposure to classics Air Force 1, Air Jordan 1 and Dunk models as it looks to clear inventory and lean more aggressively on innovation, but the analysts say they worry that significant discounting of classics could damage the brand. \"Consumers seeing classics on sale for a multi-quarter period could think twice about transacting at full-price for other products--ie, Why not wait for Nike's discount?","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4561":"索罗斯持仓","BK4588":"碎股","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","BK4581":"高盛持仓","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","BK4533":"AQR资本管理(全球第二大对冲基金)","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","LU0823411888.USD":"法巴消费创新基金 Cap","NKE":"耐克","BK4146":"鞋类","BK4558":"双十一","BK4566":"资本集团","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD"},"translate_title":"耐克对经典产品的大幅打折可能会损害品牌——市场传言","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"NKE":1},"content_text":"1439 ET - Nike's F3Q earnings came ahead of expectations, but its F4Q outlook didn't and it's too early to get excited about a turnaround, Raymond James analysts say in a research note. The sportswear brand continues to reduce exposure to classics Air Force 1, Air Jordan 1 and Dunk models as it looks to clear inventory and lean more aggressively on innovation, but the analysts say they worry that significant discounting of classics could damage the brand. \"Consumers seeing classics on sale for a multi-quarter period could think twice about transacting at full-price for other products--ie, Why not wait for Nike's discount?\" Nike slides 6%. (sabela.ojea@wsj.com; @sabelaojeaguix) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 21, 2025 14:39 ET (18:39 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}