1038 GMT - Nike's guidance mainly mirrors company-specific challenges rather than a sudden downturn in industry trends, UBS analysts write in a note. The U.S. sporting-goods giant, which is in the midst of a brand revamp plan, expects its sales decline to accelerate. Nike's commentary on its performance in China was more cautious, whereas Adidas began the year with high-teens growth, the analysts say. Furthermore, Nike's portfolio transition has been mostly in the performance category rather than sportswear, which should ease concerns about Adidas's ability to maintain its momentum, they add. As for Puma, it might need to ramp up investments to remain competitive, as Nike is focused on increasing marketing efforts, UBS adds. Shares in Adidas are up 0.4%, while Puma trades 3.4% lower. (andrea.figueras@wsj.com)
(END) Dow Jones Newswires
March 21, 2025 06:38 ET (10:38 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。