Canadian Tire, Royal Bank of Canada Sign Loyalty Partnership

Dow Jones

03-27

By Adriano Marchese

Canadian retailer Canadian Tire and Royal Bank of Canada have entered into a long-term loyalty program partnership.

Canadian Tire and the Canadian financial institution said Thursday that the collaboration will link millions of eligible RBC credit and debit cardholders to Triangle Rewards.

The move is expected give members opportunities to earn more Canadian Tire Money while offering promotions at Canadian Tire, SportChek, Mark's and other Canadian Tire banners.

For RBC, the partnership expands the reach of Triangle Rewards and further strengthens Avion Rewards' strong network of merchant partners, the companies said.

The companies didn't disclose any financial details of the new partnership, but said that the offerings are expected to launch next year.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

March 27, 2025 07:18 ET (11:18 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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