Coles Group (ASX:COL) will rebrand all its liquor stores under the Liquorland brand name to competitively price itself against the likes of Endeavour Group's (ASX:EDV) Dan Murphy's, the Australian reported on Wednesday citing Coles Liquor Chief Executive Michael Courtney.
The move will end the existing retail brands of Vintage Cellars and First Choice and will combine the company's two existing loyalty programs into one, according to the report.
From April, all of the company's liquor stores will be unified under three brand names, Liquorland, Liquorland Cellars, and Liquorland Warehouse, a move that is expected to increase footprint by 25%, with many stores located close to the company's supermarkets, the report added.
The company's shares rose 1% in recent Wednesday trade.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。