Robinhood (NASDAQ:HOOD) is no longer just a trading appit's coming for Wall Street's lunch. This week, the company launched Robinhood Strategies, a premium advisory service offering professionally managed portfolios starting at just $50. For Gold subscribers, the annual fee is capped at $250, with zero management fees above $100,000. The product combines ETFs, handpicked stocks, and real-time insightsdelivered right inside the appto give everyday investors the kind of support once reserved for high-net-worth clients. According to Steph Guild, who previously managed institutional money at JPMorgan, the goal is simple: remove the cost penalty for success and deliver serious strategy without the friction.

• Warning! GuruFocus has detected 6 Warning Signs with HOOD.

But that's just the opening move. Robinhood Banking, rolling out later this year, aims to bring private banking to the masses. Gold members will get access to traditional checking and savings accounts with an APY of 4.00%, alongside estate planning, professional tax advice, and even luxury perks like Met Gala and Oscars tickets, private jet access, and cash delivered to your door. This isn't just a high-yield savings accountit's an all-out lifestyle offering designed to turn the retail investor into a private banking client, minus the $10 million net worth requirement. Robinhood's bet is clear: retail investors want more than just tradesthey want a financial ecosystem.

Tying it all together is Robinhood Cortex, an AI-powered investing assistant expected later this year. It won't place trades, but it will break down why a stock is moving, generate trade ideas aligned with your outlook, and surface real-time insights that were once locked behind institutional doors. It's Robinhood's boldest push yet into wealthtech, and it's no surprise the stock is up 29% this year, outpacing a shaky Nasdaq. This isn't just product expansionit's Robinhood turning into a full-stack financial platform that could shake up the industry once again.