Beauty Shoppers Are Favoring Generic Brands and Dupes -- Market Talk

Dow Jones

2025/03/28

1224 ET - Shoppers are becoming more willing to buy generic brand beauty products and buy online without first testing makeup or smelling perfumes, Jefferies analysts say. TikTok Shop has become a popular spot for young beauty-product buyers, particularly for brands considered dupes of more expensive products. Shoppers are trending younger, looking for value and have a better understanding of ingredients and formulations, making them more willing to buy private-label and dupe beauty items, the analysts say. E-commerce is expected to be the primary market-share gainer in beauty over the next three years, with Amazon and TikTok edging out brands such as Ulta. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

March 27, 2025 12:24 ET (16:24 GMT)

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TikTok Shop has become a popular spot for young beauty-product buyers, particularly for brands considered dupes of more expensive products. Shoppers are trending younger, looking for value and have a better understanding of ingredients and formulations, making them more willing to buy private-label and dupe beauty items, the analysts say. E-commerce is expected to be the primary market-share gainer in beauty over the next three years, with Amazon and TikTok edging out brands such as Ulta. 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TikTok Shop has become a popular spot for young beauty-product buyers, particularly for brands considered dupes of more expensive products. Shoppers are trending younger, looking for value and have a better understanding of ingredients and formulations, making them more willing to buy private-label and dupe beauty items, the analysts say. E-commerce is expected to be the primary market-share gainer in beauty over the next three years, with Amazon and TikTok edging out brands such as Ulta. (katherine.hamilton@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 27, 2025 12:24 ET (16:24 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823411888.USD","symbol_name":"法巴消费创新基金 Cap","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2522589082","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2522589082","pubTimestamp":1743092640,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1224 ET - Shoppers are becoming more willing to buy generic brand beauty products and buy online without first testing makeup or smelling perfumes, Jefferies analysts say. TikTok Shop has become a popular spot for young beauty-product buyers, particularly for brands considered dupes of more expensive products. Shoppers are trending younger, looking for value and have a better understanding of ingredients and formulations, making them more willing to buy private-label and dupe beauty items, the analysts say. E-commerce is expected to be the primary market-share gainer in beauty over the next three years, with Amazon and TikTok edging out brands such as Ulta. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0823411888.USD":"法巴消费创新基金 Cap","ULTA":"Ulta美容","BK4200":"专卖店","BK4588":"碎股","BK4585":"ETF&股票定投概念","AMZN":"亚马逊"},"translate_title":"美容购物者青睐仿制品牌和仿冒品——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ULTA":0.9,"AMZN":0.9},"content_text":"1224 ET - Shoppers are becoming more willing to buy generic brand beauty products and buy online without first testing makeup or smelling perfumes, Jefferies analysts say. TikTok Shop has become a popular spot for young beauty-product buyers, particularly for brands considered dupes of more expensive products. Shoppers are trending younger, looking for value and have a better understanding of ingredients and formulations, making them more willing to buy private-label and dupe beauty items, the analysts say. E-commerce is expected to be the primary market-share gainer in beauty over the next three years, with Amazon and TikTok edging out brands such as Ulta. (katherine.hamilton@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 27, 2025 12:24 ET (16:24 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}