Last week, Marriott International expanded its luxury reach with the announcements of new JW Marriott resorts in Costa Rica and India. Despite these positive developments aimed at enhancing consumer experiences, Marriott's stock price saw a decline of around 2% over the period. This underperformance may have contrasted with broader market trends, as the S&P 500 and Nasdaq indices were slightly higher. The company's strategic moves in expanding its resorts are noteworthy, but the share performance suggests that broader economic factors, including tariff concerns and inflation data impacting investor sentiment, could have influenced its market performance.

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Marriott International's shares have delivered a total return of 228.27% over the last five years, reflecting significant growth driven by a range of strategic initiatives. Key factors contributing to this performance include Marriott's aggressive expansion into mid-scale brands and its substantial room growth through strategic agreements. The recent opening of new resorts, such as the Costa Elena JW Marriott in Costa Rica and the Jim Corbett Marriott in India, highlights its commitment to extending its global footprint.

The share buyback plan, which saw the company repurchase 3.2 million shares for US$902.89 million, has also been a significant factor, enhancing shareholder value. Moreover, robust revenue growth over recent years has been underscored by earnings reports such as the USD 6.43 billion reported in the fourth quarter of 2024. However, over the past year, Marriott underperformed against both the US market and the hospitality industry, marking an important consideration in evaluating its overall financial trajectory.

Evaluate Marriott International's historical performance by accessing our past performance report.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include NasdaqGS:MAR.

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