1441 ET - Braze's latest results and plans to acquire AI-decisioning company OfferFit show it continues to beat other marketing tech companies on innovation, according to JPMorgan in a research note. On the company's analyst call, Braze executives said the deal will help Braze differentiate versus competitors by providing a wide spectrum of AI-driven optimization capabilities at various price points and service levels. Braze is "redefining the marketing tech stack and continues to solidify its position as a critical first-party data set for companies," JPMorgan says, adding the acquisition is expected to add around 2 points of revenue growth in fiscal 2026. Braze is up 3.3%. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
March 28, 2025 14:41 ET (18:41 GMT)
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