ZoomInfo to Integrate User Intelligence Technology With PathFactory

MT Newswires Live

2025/04/02

ZoomInfo Technologies (ZI) will integrate its user intelligence technology with PathFactory's platform, according to a statement Tuesday.

Under the so-called strategic integration, joint customers of PathFactory and ZoomInfo will be able to turn anonymous web traffic into visitor intelligence, the statement said.

The companies said marketers could use the information to target potential customers.

Price: 9.94, Change: -0.06, Percent Change: -0.65

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