Kohl's New CEO Needs to Fix Product Assortment to Drive Sales Higher -- Market Talk

Dow Jones

04-02

柯尔百货0.44%盘后

1148 ET - Kohl's new CEO Ashley Buchanan brings a robust background to the department store chain given his strengths in merchandising, supply chain, execution and marketing, but it won't be easy to improve things, TD Cowen analysts say in a research note. Customer counts have been stable, but conversion has been lower due to the assortment, with some changes expected in May, the analysts say, noting that they like Buchanan's assessment of how some product and brands are lacking appeal. Overall, the analysts believe Kohl's biggest needs are embracing the private brands that core customers have missed, returning to compelling couponing, and optimizing store planogram and processes to dive labor efficiency. Shares rise 2.6% to $8.48. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

April 02, 2025 11:48 ET (15:48 GMT)

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