Integral Ad Science (IAS) said Thursday it has expanded its agreement with Reddit (RDDT) to roll out enhanced third-party ad tracking tools for marketers.
The updated collaboration includes new features to measure ad visibility and detect invalid traffic as part of IAS's broader analytics suite for Reddit, the company said.
IAS also said the goal is to give advertisers more clarity on how their campaigns perform within Reddit's interest-focused communities.
The partnership also allows clients to use IAS's reporting system to review detailed ad performance data across Reddit's ad placements, IAS said.
The technology uses artificial intelligence to evaluate content by combining visual, audio, and written signals for more accurate classification.
Shares of Reddit were down 9%, and IAS's stock dropped by more than 3% in recent Thursday premarket activity.
Price: 7.77, Change: -0.28, Percent Change: -3.48
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