E.l.f. Beauty's Sales Improve, but Mass Category Remains Weak -- Market Talk

Dow Jones

2025/04/02

1614 ET - E.l.f. Beauty sales trends have improved for the mass cosmetics brand, but the mass category remains weak, TD Cowen analysts say in a research note. The company continues to gain market share among other legacy players, too, but at a more moderate rate of 50 basis points.E.l.f. total sales rose 10% in the latest week reported and ended March 22, up from a 2% increase the prior week. However, on a rolling 12-week basis, e.l.f. sales are only up 1%, according to TD Cowen. E.l.f. shares rise 2.3% to $64.25. (sabela.ojea@wsj.com; @sabelaojeaguix)

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April 01, 2025 16:14 ET (20:14 GMT)

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(sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 01, 2025 16:14 ET (20:14 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>E.l.f. 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Beauty's Sales Improve, but Mass Category Remains Weak -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-04-02 04:14</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1614 ET - E.l.f. Beauty sales trends have improved for the mass cosmetics brand, but the mass category remains weak, TD Cowen analysts say in a research note. The company continues to gain market share among other legacy players, too, but at a more moderate rate of 50 basis points.E.l.f. total sales rose 10% in the latest week reported and ended March 22, up from a 2% increase the prior week. However, on a rolling 12-week basis, e.l.f. sales are only up 1%, according to TD Cowen. E.l.f. shares rise 2.3% to $64.25. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 01, 2025 16:14 ET (20:14 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ELF","symbol_name":"e.l.f. Beauty Inc.","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2524296261","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2524296261","pubTimestamp":1743538440,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1614 ET - E.l.f. Beauty sales trends have improved for the mass cosmetics brand, but the mass category remains weak, TD Cowen analysts say in a research note. The company continues to gain market share among other legacy players, too, but at a more moderate rate of 50 basis points.E.l.f. total sales rose 10% in the latest week reported and ended March 22, up from a 2% increase the prior week. However, on a rolling 12-week basis, e.l.f. sales are only up 1%, according to TD Cowen. E.l.f. shares rise 2.3% to $64.25. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"ELF":"e.l.f. Beauty Inc."},"translate_title":"E.l.f.美妆销量改善，但大众品类依然疲软——市场热议","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ELF":0.9},"content_text":"1614 ET - E.l.f. Beauty sales trends have improved for the mass cosmetics brand, but the mass category remains weak, TD Cowen analysts say in a research note. The company continues to gain market share among other legacy players, too, but at a more moderate rate of 50 basis points.E.l.f. total sales rose 10% in the latest week reported and ended March 22, up from a 2% increase the prior week. However, on a rolling 12-week basis, e.l.f. sales are only up 1%, according to TD Cowen. E.l.f. shares rise 2.3% to $64.25. (sabela.ojea@wsj.com; @sabelaojeaguix) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  April 01, 2025 16:14 ET (20:14 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}