By Christina Rogers
Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public.
The campaign, dubbed "From America, For America" starts Thursday and runs through June 2 on a range of 2024 and 2025 models, including those imported into the country. For its EVs, Ford is also throwing in a home charger and free installation. Employee discounts can shave several thousand dollars off the price of a new car or truck.
Ford builds the vast majority of its U.S.-sold vehicles in the country, although it does have manufacturing operations in Mexico and Canada that make some popular models like the Maverick pickup truck.
General Motors and Jeep maker Stellantis are more exposed to the new 25% tariff because they make more outside the country, including some of their most profitable trucks and SUVs. On Thursday, Stellantis said it was idling its minivan plant in Windsor, Canada, and another factory in Mexico that makes Jeeps in response to the tariffs.
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(END) Dow Jones Newswires
April 03, 2025 10:44 ET (14:44 GMT)
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