China Success Finance Group Holdings (HKG:3623) is in talks with Yinzhe Technology (Guangzhou) to jointly provide real estate financial services in the Greater Bay Area.

Yinzhe Technology is a property transaction financial technology service provider owned by Chen Hui, the former chief executive of China Success Finance.

The parties intend to leverage Yinzhe Technology's tie-up with Alibaba (HKG:9988) platforms such as Tmall Haofang, Xianyu, and Alipay to develop buyer advisory services and public service platforms to circulate existing housing in municipal areas.

The parties are yet to enter a binding investment agreement for the proposed project, according to a Wednesday filing with the Hong Kong Exchange.