Stealth Group Holdings (ASX:SGI) will launch Rivo, an own-label brand of consumable products to be sold via high-traffic channels such as petrol and convenience outlets, according to a Thursday filing with the Australian bourse.

The first product category under the Rivo brand will be Rivo Safety, co-developed with PIP Global Safety, per the filing. The product line will offer safety and light industrial essentials such as protection gear, first aid kits, padlocks, and small tools.

Stealth Group was at an all-time high in early afternoon trade on Thursday, with shares up 18% in recent trade.