Roblox (RBLX) said Tuesday that it is collaborating with Alphabet's (GOOG, GOOGL) Google to sell rewarded video ads to clients.
Roblox said rewarded videos allow gaming users to watch up to 30-second full-screen video ads in exchange for in-game benefits or rewards.
Financial terms of the partnership were not disclosed.
Shares of Roblox were up more than 4% in recent trading.
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