任天堂首度回应美国关税冲击：Switch 2定价策略面临重大挑战

格隆汇APP

04-07

格隆汇4月7日｜任天堂美国总裁道格-斯宾塞-鲍泽（Doug Spencer Bowser）周一承认其产品定价误判，下一代Switch 2主机定价策略未预先考量美国关税变量。目前该公司目前正“积极评估”25%游戏机进口关税对终端售价的影响。面对特朗普关税，任天堂公司的现行生产模式——中国组装占比超90%——遭遇根本性冲击。分析师称，若关税成本全额转嫁，Switch 2美国售价或突破399美元心理关口，较现款Switch溢价达33%，恐削弱年末购物季竞争力。

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