Ford Motor Co. (F, Financials) is opening up its employee discountusually reserved for workersto all U.S. shoppers through June 2, hoping to move inventory as new auto tariffs take hold and car prices edge higher.
The promotion, part of Ford's From America, For America campaign, comes in response to the Trump administration's new 25% tariff on foreign-made vehicles. The discount, known as the A Plan, applies to most 2024 and 2025 models but excludes the F-150 Raptor, 2025 Super Duty trucks, Expedition, Lincoln Navigator, and fleet sales.
Buyers can expect to save anywhere from $2,000 to $10,000. A Ford F-150 XLT, for example, could drop from $65,000 to $55,000, according to dealership figures shared with the Detroit Free Press.
Ford is also sweetening the deal for electric vehicle shoppers. Anyone buying or leasing a Mustang Mach-E, F-150 Lightning, or E-Transit van by June 30 gets a free home charger and installation.
The move comes as Ford's inventory climbs. The company had more than 568,000 unsold vehicles at the end of March, up 8% from last year, according to Cox Automotive. First-quarter sales slipped 1.3%, but EV sales rose 25.5%, making up 15% of total volume.
With new tariffs expected to raise car prices by $4,000 to $12,000, analysts say many shoppers are buying early. Used vehicle prices could rise too, as demand shifts. Ford says its campaign offers some stability in a shaky marketand a chance to clear out a packed lot.
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