By Chris Wack
Hyundai Motor Group said its Hyundai Motor America subsidiary wouldn't raise prices until at least June 2, following a similar move by Ford Motor, after President Trump's latest tariff announcement earlier this week.
Hyundai Motor America said it was launching its Customer Assurance program in response to dynamic market conditions and the potential impact of tariffs on the automotive industry.
The company said this initiative ensures that customers who purchase or lease any new Hyundai vehicle between Friday and June 2 will see no increase in the manufacturer's suggested retail price, or MSRP, during the protection window.
On Thursday Ford Motor launched its own program, highlighting its American-made vehicles and extending its employee discounts to the wider buying public. That campaign also runs through June 2.
Two weeks ago, Hyundai Motor said it will be investing $21 billion in the U.S. from 2025 to 2028. This investment will be focused on expanding manufacturing capabilities, advancing future technologies, and improving energy infrastructure in America, the automaker said, adding that it could create more than 100,000 direct and indirect jobs.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
April 04, 2025 13:30 ET (17:30 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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