Diageo Forms Ciroc Ultra-Premium Vodka, Lobos 1707 Tequila JV

Dow Jones

2025/04/08

By Ian Walker

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

The company behind Johnnie Walker whisky, Guinness beer and Smirnoff vodka said the deal is part of its growth ambition strategy to deliver long-term sustainable growth and to capture opportunities in North America.

North America is Diageo's largest region, generating around 40% of net sales and 50% of operating profit.

Write to Ian Walker at ian.walker@wsj.com

(END) Dow Jones Newswires

April 08, 2025 01:14 ET (05:14 GMT)

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