Tesla has new Model Y inventory available today in the US, just days after opening orders for what is supposed to be its most popular model.

This proves that demand is terrible and Tesla is trying to hide it.

On Friday, Tesla launched the new non-Launch Edition Model Y in North America.

Prior to the launch, only a fully loaded $60,000 Launch Edition Model Y was available to order since January, and had been delivered since early March.

Now, North American buyers are able to buy a much cheaper version of the new Model Y for $49,000.

Only the Model Y Long Range AWD is available for now, but that’s Tesla’s most popular model in North America.

At the time, we noted that this is a great demand test for Tesla in the US amid some critical brand issues due to CEO Elon Musk.

We only have a few metrics to track the demand of the new Model Y in the US:

• Delivery timelines on new orders
• Available inventory
• Discounts/incentives

For most US zip codes tested by Electrek with different Model Y configurations (wheels and paint colors), Tesla quotes delivery within “1-3 weeks”.

But we also found several zip codes on both the West Coast and the East Coast where Tesla claims it can deliver the new vehicle “today”:

This would point to Tesla already having vehicles in inventory despite launching it just 4 days ago.

But Tesla is hiding the inventory.

If you search for Model Y in Tesla’s new inventory, you can’t find any in the US at the time of writing:

However, Tesla is showing some units in inventory to people configuring new Model Ys.

Some potential buyers are reporting that Tesla has a tab that pops up and directs them to some new inventory available (via TroyTeslike on Patreon):

This confirms that Tesla already has new non-Launch Edition Model Y in inventory available for sale in the US – pointing to Tesla having no backlog of demand for the new vehicle.

Electrek’s Take

This is much worse than I thought. I thought that Tesla would build a backlog of demand for the new Model Y in the US from people who didn’t want the fully loaded version, but it looks like that backlog lasted 4 days.

Of course, it’s all because of Tesla and Elon, and brand destruction.

Many people who invested in the stock market lost a lot of money over the last few weeks, and these people often happen to be people who buy new cars.

Now, the only thing left is for Tesla to start offering discounts and subsidies financing – the latter likely coming first, as it is already the case with new Model 3 orders in the US.

The good news for Tesla is that if Trump continues to crash the stock market, the Fed will likely have to reduce rates, making Tesla’s 0% financing cheaper to subsidize.

That’s a fun balancing act.

Either way, I wouldn’t be surprised to see Tesla offer incentives on the new Model Y in the US within the next 2 weeks – way ahead of schedule.