Brave Bison Buys Influencer Marketing Firm The Fifth From News Corp for Up to $9.7 Million

Dow Jones

04-10

By Najat Kantouar

Brave Bison is buying influencer marketing agency The Fifth from News UK & Ireland for up to 7.6 million pounds ($9.7 million) in a deal that will also see the newspaper publisher become a top-10 shareholder in the London-listed company.

Under the agreement, News UK--part of global media company News Corp--will be issued with 1 million pounds in new Brave Bison ordinary shares, representing a 3.1% stake in the social and digital media company. It will also receive 575,000 pounds in cash, Brave Bison said Thursday.

Additionally, News UK will receive 25% of profits generated by The Fifth over the next three years, capped at 6 million pounds.

The two companies will also enter into a marketing and technology partnership.

For the year ended June 30, The Fifth generated 6.2 million pounds of revenue. The acquisition is expected to contribute positively to Brave Bison in the current financial year.

News Corp is the parent company of Dow Jones & Co., publisher of The Wall Street Journal and Dow Jones Newswires.

Write to Najat Kantouar at najat.kantouar@wsj.com

(END) Dow Jones Newswires

April 10, 2025 06:23 ET (10:23 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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The acquisition is expected to contribute positively to Brave Bison in the current financial year. \n</p>\n<p>\n  News Corp is the parent company of Dow Jones &amp; Co., publisher of The Wall Street Journal and Dow Jones Newswires. \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Najat Kantouar at najat.kantouar@wsj.com \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 10, 2025 06:23 ET (10:23 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Brave Bison Buys Influencer Marketing Firm The Fifth From News Corp for Up to $9.7 Million</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBrave Bison Buys Influencer Marketing Firm The Fifth From News Corp for Up to $9.7 Million\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-04-10 18:23</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre>\n \n</pre>\n<p>\n  By Najat Kantouar \n</p>\n<pre>\n \n</pre>\n<p>\n  Brave Bison is buying influencer marketing agency The Fifth from News UK &amp; Ireland for up to 7.6 million pounds ($9.7 million) in a deal that will also see the newspaper publisher become a top-10 shareholder in the London-listed company. \n</p>\n<p>\n  Under the agreement, News UK--part of global media company News Corp--will be issued with 1 million pounds in new Brave Bison ordinary shares, representing a 3.1% stake in the social and digital media company. It will also receive 575,000 pounds in cash, Brave Bison said Thursday. \n</p>\n<p>\n  Additionally, News UK will receive 25% of profits generated by The Fifth over the next three years, capped at 6 million pounds. \n</p>\n<p>\n  The two companies will also enter into a marketing and technology partnership. \n</p>\n<p>\n  For the year ended June 30, The Fifth generated 6.2 million pounds of revenue. The acquisition is expected to contribute positively to Brave Bison in the current financial year. \n</p>\n<p>\n  News Corp is the parent company of Dow Jones &amp; Co., publisher of The Wall Street Journal and Dow Jones Newswires. \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Najat Kantouar at najat.kantouar@wsj.com \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 10, 2025 06:23 ET (10:23 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"NWS","symbol_name":"新闻集团","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2526490555","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2526490555","pubTimestamp":1744280580,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Brave Bison is buying influencer marketing agency The Fifth from News UK & Ireland for up to 7.6 million pounds  in a deal that will also see the newspaper publisher become a top-10 shareholder in the London-listed company.Under the agreement, News UK--part of global media company News Corp--will be issued with 1 million pounds in new Brave Bison ordinary shares, representing a 3.1% stake in the social and digital media company. It will also receive 575,000 pounds in cash, Brave Bison said Thursday.Additionally, News UK will receive 25% of profits generated by The Fifth over the next three years, capped at 6 million pounds.The two companies will also enter into a marketing and technology partnership.For the year ended June 30, The Fifth generated 6.2 million pounds of revenue. 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It will also receive 575,000 pounds in cash, Brave Bison said Thursday. \n\n\n  Additionally, News UK will receive 25% of profits generated by The Fifth over the next three years, capped at 6 million pounds. \n\n\n  The two companies will also enter into a marketing and technology partnership. \n\n\n  For the year ended June 30, The Fifth generated 6.2 million pounds of revenue. 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