Investment banks JMP Securities and CFRA today issued bullish notes on Amazon (AMZN) and JPMorgan (JPM), respectively. However, both banks cut their price targets on each of the stocks.

JMP Securities' Bullish Take on AMZN

Although AMZN's growth is likely to slow as its e-commerce business decelerates, its share of the e-commerce market will probably increase, JMP contended. The tech giant's focus on staples, convenience and low prices will help it accomplish the latter feat, the investment bank believes. Meanwhile, the market share of its ad business and its cloud-infrastructure unit will likely also rise, due to the strength of those units, JMP predicted.

A customer entering an internet retail store, illustrating the convenience of online shopping.

However, the investment bank lowered its price target on the name to $240 from $285, based on negative macro developments.

CFRA's Upbeat Assessment of JPM

Most of JPM's main businesses have performed well, CFRA wrote, after analyzing JPM's first-quarter results. Moreover, CFRA thinks that the bank's overall performance in Q1 was strong, while the recent volatility of financial markets has helped its equity trading and fixed income trading units.

CFRA cut its price target on the name to $260 from $310 while keeping a Buy rating on JPM. The price target was lowered due to macroeconomic issues.

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Disclosure: The author owns shares of AMZN but has no intention of trading them in the next 48 hours. This article is originally published at Insider Monkey.