Integral Ad Science Expands Social Optimization Service for TikTok

MT Newswires Live

2025/04/14

Integral Ad Science (IAS) said Monday it is expanding its Social Optimization offering for social media platform TikTok to include pre-bid video exclusion lists.

The video exclusion lists will allow advertisers TikTok to have more control over their investments on the platform, Integral Ad Science said.

The latest announcement strengthens IAS's partnership with TikTok since first launching a pre-bid optimization product in 2021.

Price: 6.55, Change: -0.18, Percent Change: -2.67

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