Britain's Frasers Group to launch Sports Direct in Australia, NZ

Reuters

2025/04/15

April 15 (Reuters) - British sportswear and fashion group Frasers Group FRAS.L on Tuesday said it has signed an agreement with Australian footwear retailer Accent Group AX1.AX to launch and operate Sports Direct across Australia and New Zealand.

Frasers Group, which is majority owned by billionaire Mike Ashley, retails sports and fitness footwear, clothing, and equipment under the Sports Direct brand and said it plans to open 100 stores in the region.

(Reporting by Chandini Monnappa in Bengaluru; Editing by Mrigank Dhaniwala)

((Chandini.M@thomsonreuters.com; +918061822697;))

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