We recently published a list of 11 Best Internet Retail Stocks to Buy According to Analysts. In this article, we are going to take a look at where Jumia Technologies (NYSE:JMIA) stands against other best internet retail stocks to buy according to analysts.

Retail Sales Rise in March Amid Volatile Stock Market

Trade policies and tariffs have dominated the stock market since the beginning of April, resulting in volatility and uncertainty. However, CNBC reported on April 16 that retail sales rose 1.4% in March, surpassing expectations. CNBC reported earlier on April 15 that the March retail sales report had the potential to impact investor positioning and confidence. According to Dow Jones, economists and experts anticipated a 1.2% month-over-month growth.

READ ALSO: 15 Best Blue Chip Stocks to Buy According to Billionaires and Top 10 Restaurant Stocks to Buy Under $20. 

CNBC reported that the primary catalyst for this growth is a pull-forward of consumer spending to get ahead of increased good prices brought about by tariffs. It also reported that Freedom Capital Markets chief global strategist Jay Woods opined that retail stocks could undergo a short-term bounce if the retail sales report were in line or better than expected. He said:

“Some of these names have gotten way too far ahead of themselves on the downside that bounces are natural. They’ve gotten beaten down and mean reversion could lead to a nice rally over the coming days.”

Callie Cox, chief market strategist of Ritholtz Wealth Management, expressed similar sentiments, saying a strong retail sales report could potentially lead to a rise in consumer discretionary stocks.

“Consumer Discretionary stocks have been hit so hard that they may be more susceptible to a relief rally on the back of a retail sales report that doesn’t show the economy is falling apart,” said Cox.

With the retail sales report exceeding expectations, these analyst opinions could potentially come true. So let’s look at the 11 best internet retail stocks to buy according to analysts.

Our Methodology

We sifted through stock screeners, financial media reports, and ETFs to compile a list of 30 internet retail stocks and chose the top 11 with the highest analyst upside potential as of April 17, 2025. We also added the number of hedge fund holders for each stock as of Q4 2024. We sourced the hedge fund sentiment data from Insider Monkey’s database. The list is ordered in ascending order of analyst upside.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).

A woman in fashionable apparel shopping on an e-commerce platform.

Jumia Technologies (NYSE:JMIA)

Analyst Upside: 79.27%

Number of Hedge Fund Holders: 14

Jumia Technologies (NYSE:JMIA) operates an e-commerce platform that connects consumers and sellers through logistics, payment, and marketplace services. The company’s platform operates in the Middle East and Africa and offers digital services and products, including fashion, smartphones, apparel, electronics, and financial solutions.

The company experienced an 18% year-over-year growth in its physical goods orders in December, reflecting the growing demand on its platform. Jumia Technologies (NYSE:JMIA) anticipates growth between 15% and 20% year over year in the Physical Goods Order segment, supported by enhanced customer and seller experience, upcountry expansion, and product assortment expansion achieved through international sourcing.

Its core marketplace business also grew in fiscal Q4 2024, with quarterly active customers increasing by 8%. Jumia Technologies (NYSE:JMIA) achieved these results while reducing its marketing spend from $6.2 million in fiscal Q4 2023 to $4.8 million in fiscal Q4 2024. The company takes the sixth spot on our list of the top internet retail stocks to buy according to analysts.

Overall, JMIA ranks 6th on our list of the best internet retail stocks to buy for 2025. While we acknowledge the potential for JMIA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. There is an AI stock that went up since the beginning of 2025, while popular AI stocks lost around 25%. If you are looking for an AI stock that is more promising than JMIA but trades at less than 5 times its earnings, check out our report about this cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.