1129 ET - Netflix reports its not seeing a slowdown or pullback in ad spending despite the cloudy macroeconomic environment, likely because of its appeal as a shiny new home for advertising, Macquarie analyst Ross Compton says in a research note. Fill rates continue to improve, aided by programming rollouts to its major markets, the analyst says. The Ad Suite that Netflix launched on April 1 represents a crucial lever for monetizing the company's advertising platform and should support long-term growth, Compton says. The tool is crucial in Netflix's quest to attract advertisers with granular targeting, programmatic capabilities and measurement, the analyst says. (dean.seal@wsj.com)
(END) Dow Jones Newswires
April 21, 2025 11:30 ET (15:30 GMT)
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