BUZZ-Street View: Netflix confident in revenue growth despite economic shifts

Reuters
昨天
BUZZ-Street View: Netflix confident in revenue growth despite economic shifts

** Netflix NFLX.O backed its revenue outlook for the year and is confident it will weather any turbulence from U.S. tariffs due to lack of significant shifts in customer behavior

** Average recommendation of 50 brokerages on NFLX is "buy", as per LSEG data, and their median PT is $1,147.50 vs the stock's closing price of $973.03 on Thursday, ahead of the results

DOMINATING THE DIGITAL SPACE

** Pivotal Research ("buy," PT: $1,350) says stock offers good value for its price, and advertising business is likely to grow significantly as it's still in the early stages

** Morgan Stanley ("overweight," PO: $1,200) says co is investing in people and technology to become a market leader in advertising and 2025 is crucial as co shifts from using third-party ads to its own first-party advertising products

** "We forecast advertising revenues growing to over $5 billion in 2028E with high incremental margins" - MS

** BofA Global Research ("buy," PO: $1,175) says co's advertising segment is small now but has strong long-term prospects due to unique engagement and content, while investments in ad-tech will drive growth for years to come

** TD Cowen ("buy," PT: $1,150) says "long-term opportunity remains significant, in our view, particularly given NFLX's multiyear lead in building out a truly global streaming platform supported by owned originals and local language content at scale"

(Reporting by Akriti Shah in Bengaluru)

((akriti.shah@thomsonreuters.com))

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