1033 ET - Kimberly-Clark, the maker of Kleenex tissues and Huggies diapers, says it has been fine-tuning its pack sizes and prices to better meet demand as consumers of all income levels tighten their budgets and downshift their spending habits. Customers from lower-income households have been seeking out more affordable opening price points, typically on small pack sizes, while most affluent consumers are seeking out larger pack sizes that offer them a lower per-unit price, CEO Michael Hsu says on a call with analysts. "Budgets are going to be tight, and so affordability is core to our strategy here," he says. (dean.seal@wsj.com)
(END) Dow Jones Newswires
April 22, 2025 10:33 ET (14:33 GMT)
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