Nike's Stock Seen Pricing in Weaker Sales in China -- Market Talk

Dow Jones
04-25

1146 ET - Nike's stock has lagged the market since the Trump administration unveiled broad, across-the-board tariffs earlier this month, down around 12% as the S&P 500 dropped just 5%. But with a diversified supply chain, and most of its China production set aside for its Chinese market, any tariff-related costs appear manageable, Bank of America analysts say in a research note. Shares also appear to be pricing in softer demand for U.S. brands in China, the analysts say. Nike's China sales would have to fall another 25% for the earnings decline to match the stock's downward move this month, they say. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

April 25, 2025 11:46 ET (15:46 GMT)

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